Supply Path Optimization, the easy way

Let our experts open direct accounts, review your stack and suggest improvements to make it easier for exchanges to buy your inventory.

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Why optimize your demand-side operations?

Replace RESELLER with DIRECT on your ads.txt

Beyond high fees, malvertising and bad support, depending on resellers will almost guarantee you will lose money in the long run. Direct connections to DSPs saves money, removes latency and optimizes the supply path for advertisers to reach your inventory.

Integrate with Google Open Bidding and Prebid

Open up new demand avenues with Google Open Bidding' no-drama, quick integration with the main DSPs of the market. If relevant for your GEO, we can advise you to implement header bidding technology such as Prebid to bring you more revenue.

Cultivate direct relationships with DSPs

Stay in the loop by working closely with the market-makers and get access to beta products and features, negotiate better rates, be invited to industry events and expand your horizons. Almost compulsory for websites that have millions of monthly ad requests and are looking to grow even more.

Our demand-side services

DSP Account Opening

We can liaise with the main DSPs of the market, such as Google (AdSense, Ad Manager, Ad Exchange and MCM), Magnite, Amazon, Equativ, Teads and other ad network aggregators, to represent your business and open your direct account.

Supply Path Optimization

Build the most optimized stack based for your GEO, content and business goals. We can review your current stack and suggest improvements to make it easier for exchanges to buy your inventory, maximizing your revenue.

Cost-effectiveness Analysis

Already have lots of DSPs in your stack? Which ones are actually generating revenue and which ones are just adding latency to your page? Our team crunches the numbers and helps you identify the best performing DSPs to keep in your stack.

Check out some use cases

Let our experts help you

Fill out the form below so our team can review your needs and schedule a call to discuss your project needs.